Marketing Planning & Control 'SWOT Indomie'

SWOT

Strengths

• the most popular brand of instant noodle in Indonesia.
• Indomie has attained global market such as United States, Australia, Asia, Africa and also a few country in Europe.
• Now a days Indomie has become a generic brand for instant noodle since indomie has been promoted and being consumed for so many years.
• Indomie is practical
• Indomie has various kinds of flavour
• Inexpensive
• has two variety, soup and fried
• has two packaging, cup and bundle

Weaknesses

• Contain tartazine pigment (not good to be consumed for long term)
• Not good to be consumed to often because it contain Monosodium Glutamat / MSG (health concern controversy)

Opportunities

• To launch new flavour
• Skrg kan makin kompleks, org” makin sibuk, makanan instant makin dibutuhin, indomie udh punya nama besar, ini merupakan peluangnya
• Mengembangkan variasi rasa utk disesuaikan dgn market globalnya

Threats

• Competition from other brand
• What is include in the noodle (monosodium glutamat / MSG) and tartazine pigment
• Other product of instant food